Last updated: July 17, 2026
This Cookie Policy explains how Deducta Limited ("Deducta", "we", "us", "our") uses cookies and similar technologies on deducta.com (the "Website"). It should be read alongside our Privacy Policy.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They allow a site to recognise your device and store information about your visit, such as your preferences and how you use the site.
2. Cookies we use
The table below lists the cookies we use and what they do.
| Category | Purpose | Provider | Example cookies | Retention |
|---|
| Essential | Remembers your cookie consent choice. Cannot be disabled, as the site cannot function without it. | Deducta | Consent preference cookie | Up to 1 year |
| Analytics | Measures traffic and how visitors use the Website (pages viewed, session duration, referral source) so we can improve it. | Google Analytics 4 (Google Ireland Limited) | _ga, _ga_*, _gid | Up to 2 years (_ga, _ga_*); 24 hours (_gid) |
| Analytics — behaviour | Records how visitors navigate and interact with pages, including heatmaps and session replays, so we can improve the Website. | Microsoft Clarity (Microsoft Corporation) | _clck, _clsk | Up to 1 year (_clck); 1 day (_clsk) |
| Marketing & forms | Recognises a returning browser and, when you submit a form, links your submission to your browsing activity, so we can support our email and marketing follow-up. | HubSpot, Inc. | hubspotutk, __hstc, __hssc, __hssrc | Up to 6 months (hubspotutk, __hstc); session-based (__hssc, __hssrc) |
3. Third-party processing
Google Analytics 4, Microsoft Clarity, and HubSpot cookies are set by us but operated by third parties, who process the data as follows:
- Google Analytics 4 — operated by Google Ireland Limited. Data may be transferred to Google in the US. See Google's Privacy Policy and how Google uses cookies. You can opt out via the Google Analytics Opt-out Browser Add-on.
- Microsoft Clarity — We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
- HubSpot — operated by HubSpot, Inc. Used for our website forms and email/marketing communications. See HubSpot's Privacy Policy and cookie list.
4. Your choices
Cookie banner. When you first visit the Website, you can accept or reject analytics and marketing cookies. Essential cookies are always on, as they are required for the site to work. You can change your choice at any time using the settings above or the Cookie Settings link in the site footer.
Browser controls. Most browsers let you block or delete cookies through their settings. Some of our providers also set cookies on their own domains (for example Microsoft), which we cannot delete for you when you withdraw consent — use your browser settings to remove them. Blocking essential cookies may affect how the Website functions.
UK and EU visitors. Under the UK GDPR / EU GDPR and the Privacy and Electronic Communications Regulations (PECR), we ask for your consent before setting any non-essential cookie, and you can withdraw that consent at any time with no effect on essential site functionality.
5. Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal reasons. We'll update the "Last updated" date above when we do.
6. Contact us
Questions about this policy or our use of cookies:
Deducta Limited, 20 Wenlock Road, London, England, N1 7GU
Email: privacy@deducta.ai
